I work across feature documentaries, narrative features, short films, and videography. Some days I’m developing a six-month commission around a community story. Other days I’m shooting corporate content or an event. The camera changes. The crew size shifts. The budget breathes differently. But the question that keeps coming up—usually from potential clients or people curious about what I actually do—is this: am I a filmmaker or a videographer?

Every building, stage, or public space has a story, but most of the time it fades into the background. Projection mapping changes that. Instead of adding a screen or a banner, you use light, movement, and sound to turn the space itself into the canvas, whether that’s a theatre façade, a gallery wall, or a city landmark.

Getting into projection mapping with MadMapper 6.0 is easiest if you treat it like a film shoot: prep your kit, plan the surface, then work through a repeatable software workflow. This step‑by‑step guide walks through everything from gear and setup to building your first show in MadMapper 6.0.

In the rapidly evolving worlds of filmmaking and photography, the introduction of artificial intelligence (AI) has sparked both excitement and uncertainty. As a creative who values storytelling and authenticity, I’ve always believed in the power of personal vision. However, recently, I’ve found myself embracing a digital assistant into my creative process—one that never sleeps, never tires, and is constantly learning: AI.

The Art of Projection Mapping: Real Stories from Venues and Installations

Projection mapping isn’t just a technical trick—it’s one of my favourite creative tools to transform spaces radically, injecting new life and purpose into buildings, structures, and landscapes that people walk past every day, often without a second glance. But let’s be honest: behind every dazzling display, there’s a whole lot of problem-solving, improvisation, and a few wild stories that never make it onto social media.