When I tell people I run a filmmaking and photography business from Doncaster, I usually get one of two reactions: confused silence or "But wouldn't you do better in London?"

The assumption is that if you're serious about creative work, you need to be in the capital. Better clients. Bigger budgets. More opportunities. And sure, there's some truth to that. But after building Wayne Sables Project here in Yorkshire for the past several years, I've learned something important: you don't need to be in London to run a successful creative business. You just need to work differently.

The rule of thirds is a foundational guideline in portrait photography that helps create balanced, visually appealing images by strategically positioning your subject. It divides your frame into nine equal sections using two horizontal and two vertical lines, guiding you to place points of interest at the intersections or along these lines rather than dead center.