When I tell people I run a filmmaking and photography business from Doncaster, I usually get one of two reactions: confused silence or "But wouldn't you do better in London?"

The assumption is that if you're serious about creative work, you need to be in the capital. Better clients. Bigger budgets. More opportunities. And sure, there's some truth to that. But after building Wayne Sables Project here in Yorkshire for the past several years, I've learned something important: you don't need to be in London to run a successful creative business. You just need to work differently.

Three years into freelancing, I said yes to everything. Wedding videos at 6AM? Sure. Can you edit this by tomorrow? Absolutely. Would you shoot our event for half your rate because "it's great exposure"? Well... okay.

I was drowning in work, making decent money, but absolutely miserable. My 365 photography project—something I actually loved—became a frantic phone snap at 11:58PM most nights. I was too exhausted for creative projects, and worse, I was saying yes to clients I actively dreaded working with.

When I tell people I run a filmmaking and photography business from Doncaster, I usually get one of two reactions: confused silence or "But wouldn't you do better in London?"

The assumption is that if you're serious about creative work, you need to be in the capital. Better clients. Bigger budgets. More opportunities. And sure, there's some truth to that. But after building Wayne Sables Project here in Yorkshire for the past several years, I've learned something important: you don't need to be in London to run a successful creative business. You just need to work differently.

Running a freelance creative business in filmmaking and photography means you're never truly off the clock. Between editing projects, scouting locations, and chasing invoices, it's easy to let the fundamentals slip. After years of building Wayne Sables Project here in Doncaster, I've learned that sustainable success doesn't come from working harder—it comes from working smarter and establishing habits that protect both your creativity and your business.