I shoot with professional cameras. I think in frames. But there’s a difference between the photography I do for a brief and the photography I do because something needs witnessing.

Documentary photography is the difference between capturing what someone asked you to capture and capturing what’s actually happening.

When I tell people I run a filmmaking and photography business from Doncaster, I usually get one of two reactions: confused silence or "But wouldn't you do better in London?"

The assumption is that if you're serious about creative work, you need to be in the capital. Better clients. Bigger budgets. More opportunities. And sure, there's some truth to that. But after building Wayne Sables Project here in Yorkshire for the past several years, I've learned something important: you don't need to be in London to run a successful creative business. You just need to work differently.