You do not need a filmmaker. You need a framework, a phone and 30 minutes.
You Don't Need a Filmmaker is a practical guide from Wayne Sables, a professional filmmaker who has spent years running business video workshops for people who believed they could not do what he does. Every single one of them left with a working video on their phone.
The book covers everything from the six phone settings to check before you press record, through shot types, the 5-part story structure, audio, light and hooks, to the editing apps that make professional results possible on a phone, and a complete action plan for building a video habit that actually sticks.
It is the workshop in a book. Practical, direct, with four graded projects and 20 quiz questions that check your understanding. No jargon. No expensive equipment. No excuses.
The business case for video: the statistics and the myths holding businesses back
Six phone settings that improve every video immediately
Platform specs for Instagram Reels, TikTok, LinkedIn, YouTube and Shorts
Six shot types and five camera movements explained clearly
The 180-degree rule and why crossing it confuses viewers
Audio and light: the two things that separate good video from bad
The 5-part story structure used by every effective business video
The hero framework: why your customer is the hero, not your brand
Six types of hook and how to write one that stops the scroll
Six editing apps compared: CapCut, InShot, Descript, Canva and more
8 video types every business needs, with the easiest one to start with
An 8-point action plan to implement this week
4 graded projects from your first 30-second brand story to a full batch day
A 20-question quiz with explained answers
Quick reference card: phone settings, shot types, platform specs, story structure
Glossary of 21 video production terms in plain English
You do not need a filmmaker. You need a framework, a phone and 30 minutes.
You Don't Need a Filmmaker is a practical guide from Wayne Sables, a professional filmmaker who has spent years running business video workshops for people who believed they could not do what he does. Every single one of them left with a working video on their phone.
The book covers everything from the six phone settings to check before you press record, through shot types, the 5-part story structure, audio, light and hooks, to the editing apps that make professional results possible on a phone, and a complete action plan for building a video habit that actually sticks.
It is the workshop in a book. Practical, direct, with four graded projects and 20 quiz questions that check your understanding. No jargon. No expensive equipment. No excuses.
The business case for video: the statistics and the myths holding businesses back
Six phone settings that improve every video immediately
Platform specs for Instagram Reels, TikTok, LinkedIn, YouTube and Shorts
Six shot types and five camera movements explained clearly
The 180-degree rule and why crossing it confuses viewers
Audio and light: the two things that separate good video from bad
The 5-part story structure used by every effective business video
The hero framework: why your customer is the hero, not your brand
Six types of hook and how to write one that stops the scroll
Six editing apps compared: CapCut, InShot, Descript, Canva and more
8 video types every business needs, with the easiest one to start with
An 8-point action plan to implement this week
4 graded projects from your first 30-second brand story to a full batch day
A 20-question quiz with explained answers
Quick reference card: phone settings, shot types, platform specs, story structure
Glossary of 21 video production terms in plain English
